About this episode

The episode discusses transparency in automotive advertising with industry experts.

Today's show features: - Shane Helms, Founder / CEO at TrueView Media Group - Shelley Pratt, Director, Media, Activations, and Business Intelligence at Nissan USA - Kristin Coleman, Vice President Marketing at AutoNation - Mario Diez, CEO at Peer39 This episode is brought to you by: Experian – Experian Automotive helps marketers identify and engage high-value auto shoppers, strengthen customer loyalty, grow service revenue, and activate 1,100+ automotive audiences across 30+ advertising platforms. Learn more here: https://carguymedia.com/3RTNi9H Check out Car Dealership Guy’s stuff: CDG Circles ➤ ⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠ CDG News ➤ ⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠ LinkedIn ➤⁠⁠⁠⁠⁠ https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠ Facebook…

People in this episode

Host: Car Dealership Guy

Guests: Shane Helms, Shelley Pratt, Kristin Coleman, Mario Diez

Topics covered

• automotive advertising
• transparency
• marketing strategies
• media activations
• business intelligence

Keywords

• automotive
• advertising
• transparency
• marketing
• media

Sponsors

Experian

Mentioned in this episode

Organizations: TrueView Media Group, Nissan USA, AutoNation, Peer39, Experian Automotive

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