AI Is Changing How Patients Find You
About this episode
Kieran Chrysler discusses how AI is transforming patient search behavior and the importance of clarity in digital presence for optometry practices.
Kieran Chrysler is the Manager of Organic Strategy at Citizen, a marketing agency helping senior living brands grow through digital strategy and AI-era search visibility. In her role, she manages a team of strategists and helps communities bridge classic SEO with generative engine optimization, ensuring AI-driven discovery still reflects authentic human experiences. Kieran brings experience across healthcare, government, retail, publishing, and eyecare marketing, with expertise in SEO, GEO, brand visibility, and practical AI workflows. In this episode… Search is becoming less about typing a few words into Google and more about asking detailed questions and expecting tailored answers. As patients use AI tools to find care that matches their exact needs, how can an optometry practice make sure it shows up? Kieran Chrysler, an SEO and GEO strategist, explains that the answer starts with clarity, specificity, and consistency across a practice’s digital presence. Instead of relying only on broad keywords, practices need to clearly communicate what they offer, what makes them different, and where that information can be verified through reviews, community presence, and trusted…
More episodes of Cleinman Connect Podcast
- The Hidden Driver of Practice Growth: Employee Engagement
- [Optometrist Unleashed] Vision, Vines & Remote Communities
- Part 2: Taking Ownership of Your Optical Boutique
- Part 1: Taking Ownership of Your Optical Boutique
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