About this episode

Dr. Davinder Sidhu discusses the diverse landscape of optometry and how to build a career that blends clinical practice with creative pursuits.

Dr. Davinder Sidhu is the optometrist behind The Genuwine OD, an educational and consulting platform focused on evidence-based eye care, private practice growth, dry eye, leadership, and the eye-brain connection. He provides comprehensive eye care in British Columbia, with experience in ocular disease, surgical co-management, contact lenses, binocular vision, pediatrics, and neuro-ophthalmology. Additionally, Dr. Sidhu advises clinics on KPIs, patient flow, operations, and clinical systems, drawing from his experience building clinics and consulting with optometry practices. He is also the Co-owner and Director of Operations at Vasanti Estate Winery, an award-winning, family-owned South Okanagan winery rooted in the Sidhu family’s farming heritage. In this episode… Optometry can look very different depending on where it is practiced, who it serves, and how widely a clinician is willing to define the profession. From remote communities to practice systems, patient education, and family winemaking, what does it take to build a career that is both clinically grounded and creatively expansive? For Dr. Davinder Sidhu, an optometrist, practice owner, consultant, and educator focused on…

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