210: Identity Marketing with Veronica Romney
About this episode
Caryn Gillen discusses identity marketing with guest Veronica Romney, focusing on modern marketing strategies and the importance of connecting with customers.
Most of us are done with bro marketing and sleazy "buy this thing" sales tactics, but are unclear on what's working now and what we should do instead . That's the topic of today's conversation with Certified Master Marketer, Speaker, and Author Veronica Romney. She (quite literally) wrote the book on identity marketing , and breaks down how to connect with the truest identity of your customer or consumer. We discuss: - The difference between marketing and sales - Meeting people where they're at and avoiding the "expert language trap" - Looking outside your industry for inspiration - The power and responsibility of small business - Why business owners are their own greatest allies and biggest enemies Caryn: "Coaches are the best sellers on the planet if they realize it." Veronica: "I agree. There is no better person to speak of your future transformation than the Coach who provides it." Your homework: Think of the last time you felt inspired, entertained, or educated in a way that made you want to share it. Write down as many as you can think of in 5-10 minutes and use that as a source of inspiration and information for your business marketing. Get the book, Identity Marketing…
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