Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121

Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121

June 30, 2026 · 1h 32m · Season 1 · Episode 121

About this episode

Joe Pedulla discusses Velocity Based Training and identity-based branding in college athletics.

Check out Joe on socials! @pedullaperformance Grab a Subscriber tee at https://dripthatdelivers.com Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup Head over to https://ovrperformance.com/coachemup and get $25 off Use code "Tim" to get 15% off at https://davidgreyrehab.com Oklahoma University strength coach Joe Pedulla is back on Coach 'Em Up, and he's not holding back. He digs into VBT, identity-based branding, in-season periodization, and why your athletes might be getting slower because of how you're training them. Plus Joe drops some of the most quotable lines in Coach Em Up history. He opens up about coaching female athletes at OU and how it completely reshaped his character — patience, temperance, the whole deal. He also breaks down why personal brands that win aren't selling information — they're selling identity, feeling, and community. If you coach and you're trying to build something online, this section alone is worth the full episode. On the training side, Joe goes deep on Velocity-Based Training. He explains the difference between effort and exertion, breaks down minimal voluntary thresholds for squats, bench…

People in this episode

Host: Tim Riley

Guest: Joe Pedulla

Topics covered

Keywords

Sponsors

Eleiko, OVR Performance, David Grey Rehab

Mentioned in this episode

Organizations: Oklahoma University, pedullaperformance, dripthatdelivers.com

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