198. How To Launch A Beauty Brand with David Feuerstein

About this episode

David Feuerstein discusses innovative approaches to launching beauty brands with minimal upfront investment and the role of AI in production and marketing.

On this episode of Mastering eCommerce Marketing, Eitan Koter welcomes David Feuerstein, Founder and CBO of CREATOR, a company rethinking how beauty brands are made. David shares how CREATOR makes it possible for creators, influencers, and DTC brands to launch real beauty products without massive upfront inventory or long development cycles. What used to take months and large checks can now start with small runs that grow based on demand. Eitan and David talk through why beauty has lagged behind apparel when it comes to on-demand production, and what changes when manufacturing, storefronts, and sales data are finally connected. David explains how this approach helps brands avoid overstocking, missed sales, and cash tied up in warehouses. They also cover how AI supports better forecasting, smoother production planning, and smarter marketing decisions, especially when campaigns take off faster than expected. Along the way, David shares stories from working with creators and DTC brands that started with a few hundred units and scaled to tens of thousands, all without switching factories or rebuilding their supply chain. If you’re thinking about launching a beauty brand, expanding an…

People in this episode

Host: Eitan Koter

Guest: David Feuerstein

Topics covered

• beauty brand launch
• on-demand production
• eCommerce marketing
• AI in manufacturing
• creator economy

Keywords

• beauty brand
• eCommerce
• on-demand production
• AI forecasting
• creator economy

Mentioned in this episode

Organizations: CREATOR

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