How to Price Your Commercial Property in Today's Market

How to Price Your Commercial Property in Today's Market

July 1, 2026 · 24 min · Season 200 · Episode 192

About this episode

Aviva Sonenreich discusses the current state of Denver's industrial real estate market and the implications of pricing strategies in a resetting market.

In this episode, Aviva Sonenreich is asked by Jenn Quader what's really happening in Denver's industrial real estate market and why today's environment represents a market reset rather than a market collapse. She explains why correctly priced properties are still leasing and selling, how the growing bid-ask gap is slowing transactions, and what investors, owners, and tenants should expect as the market continues to normalize.   Key Topics Discussed Why Denver's industrial market is experiencing a reset, not a collapse The biggest factor separating buildings that lease quickly from those that sit vacant How the bid-ask gap is affecting industrial investment sales The outlook for Denver industrial real estate over the next several years The difference between today's Class A and Class C warehouse markets Why Industrial Outdoor Storage (IOS) continues to attract institutional investors How zoning and land scarcity are driving long-term IOS value Why cities and developers must rethink industrial planning to support modern logistics   About Aviva Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage…

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