It Took 8 Years to Win This Client
About this episode
Aviva Sonenreich interviews Cory Zelnik about the long journey to winning a major client in commercial real estate.
What if your biggest client took eight years to win? In commercial real estate, the best relationships aren't built overnight. They're earned through patience, consistency, and years of creating value long before a deal ever happens. In this episode, Aviva Sonenreich sits down with Cory Zelnik, Founder of Zelnik & Company, to discuss what it really takes to build long-term client relationships in commercial real estate. Key Topics Discussed: Why it took eight years to win Panda Express as a client How to build commercial real estate relationships that last decades Why patience is one of the most valuable skills in brokerage The importance of staying top of mind with clients over the long term How elite brokers become trusted advisors instead of transactional salespeople What national retailers look for when expanding into new markets Emerging retail concepts and trends shaping New York City About the Guest: Cory Zelnik is the Founder and President of Zelnik & Company, a New York City-based commercial real estate brokerage specializing in retail leasing and tenant representation. With more than three decades of experience, Cory has represented national retailers, major…
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