The Lead Generation System Behind Million-Dollar CRE Deals

The Lead Generation System Behind Million-Dollar CRE Deals

July 13, 2026 路 7 min 路 Season 195 路 Episode 20

About this episode

Aviva Sonenreich interviews Rob Velez about effective lead generation strategies in commercial real estate.

How do top commercial real estate brokers consistently find clients and off-market deals? In this episode, Aviva Sonenreich interviews Rob Velez about the prospecting systems behind his business, including cold calling, LinkedIn outreach, email marketing, CoStar, virtual assistants, and social media. They also discuss why specialization leads to bigger opportunities, when brokers should stop chasing every deal, and how commercial real estate brokerage can become the best education for building long-term wealth through investing. Make Smarter Real Estate Investment Decisions. This episode is sponsored by HouseCanary, giving investors access to rental estimates, sales comps, market trends, and analytics across 136 million U.S. properties. Trusted by 6 of the 10 largest single-family REITs. 馃憠 Learn more: https://www.housecanary.com/

Sponsors

HouseCanary

More episodes of Commercial Real Estate Secrets

Explore listener stats, chart rankings, contacts and more on the Commercial Real Estate Secrets podcast page.