The New Rules of Commercial Real Estate Lead Generation
About this episode
This episode discusses the evolving landscape of commercial real estate lead generation and the importance of online authority and personal branding.
Most brokers know they need leads. Very few understand how clients are actually finding brokers in 2026. In this episode, Aviva Sonenreich and Amy Calandrino break down the new rules of commercial real estate lead generation, from YouTube and SEO to ChatGPT, Gemini, Perplexity, and personal branding. They discuss why online authority is no longer optional and how brokers can use content to build trust before a prospect ever picks up the phone. Key Topics Discussed: Why commercial real estate lead generation is changing How clients are finding brokers through ChatGPT and AI search Why YouTube, blogs, and long-form content matter How SEO and “proof stacking” build authority online The role of personal branding in winning new business Boutique brokerage vs. national brokerage platforms Why answering your phone still matters If you are a commercial real estate broker, investor, owner, developer, or business owner trying to understand how clients find and evaluate CRE professionals today, this episode gives you a practical look at what is working now. About the Guest: Amy Calandrino is a commercial real estate broker based in Orlando, Florida, and the host of The Performance Mindset…
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