142. WHAT YOUR CLIENTS CAN SEE THAT YOU CAN'T
About this episode
The episode discusses how creative business owners often overlook their strengths that clients recognize and appreciate.
Most creative business owners already have more evidence about what makes their work exceptional than they realise. Many taking their strengths for granted and missing the signs, and more importantly, how to use them to their advantage. There are things about your work so natural to you, so automatic, that you can't see them as exceptional. But the people who choose you, pay for your services or products, and recommend you? They see those things crystal clearly and they've probably been telling you for years. Key Moments: [00:00] The rebuild inside The Bright Line that revealed something every creative business owner needs to hear [12:30] Why the most valuable parts of your work are almost certainly invisible to you and why your clients have been pointing at them for years [15:50] The thank-you messages and testimonials you've been reading wrong: What are clients really thanking you for beyond the deliverable and what clues are they giving you to improve? [23:49] 'The Missing Piece' Notable Quotes: "When you start really listening, you are gathering incredibly helpful evidence. The recurring words. The patterns. The things people thank you for that you'd never have quite realised…
More episodes of CREATIVE STRENGTHS
- 151. WHY WE CAN'T SEE OUR MOST VALUABLE THING
- 150. THE MOST COMPELLING THING ABOUT YOUR WORK IS YOU
- 149. THE LITTLE TEST I'D LOVE YOU TO TRY THIS WEEK
- 148. GETTING CLEAR ON YOUR CREATIVE BUSINESS
- 147. WHAT YOU CAN ALWAYS CONTROL (EVEN ON THE HARD DAYS)
- 146. THERE'S NO ONE RIGHT WAY TO MARKET A CREATIVE BUSINESS
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