Live From Vegas: How Brittany Lamp Harnessed Life360 Socials Into 1.6M TikTok Fans

About this episode

The episode features Brittany Lamp discussing Life360's success in engaging Gen Z and Gen Alpha on TikTok.

Send us Fan Mail We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising. Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha a...

People in this episode

Hosts: Keith, Brendan

Guest: Brittany Lamp

Topics covered

• social media growth
• TikTok
• Gen Z engagement
• AI streamers
• podcast advertising
• viral marketing

Keywords

• Life360
• TikTok fans
• Brittany Lamp
• Creator Economy West
• social media strategy
• MrBeast
• AI streamers
• podcast advertising

Mentioned in this episode

Organizations: Life360, MrBeast, Spotify, Twitch

Places: Las Vegas

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