The Strategy Behind MGM’s Influencer Empire with Jessica Dove
About this episode
Jessica Dove discusses MGM Resorts' approach to influencer marketing and creator partnerships.
Send us Fan Mail Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships. With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor. We break down: What MGM’s influencer strategy really looks like ...
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