Nathan Muniz - 247Secretary.com - Raw, unpolished BPO content outperforms glossy marketing
About this episode
Mark Hillary and Peter Ryan discuss Nathan Muniz's innovative marketing strategy for his BPO, 247Secretary.com, in the Philippines.
Nathan Muniz is the founder and owner of 247Secretary.com. The business is based in Florida, USA, but has contact center operations in the Philippines. Nathan talked to Mark Hillary from the floor of his contact center on his approach to telling the world about his business. He walks the floor and talks to real people doing their job. No studio. No scripts. No "AI transformation" buzzwords. Just real agents, real calls, and real insight. And here's the uncomfortable truth: That raw, unfiltered content is doing more for his pipeline than most enterprise marketing teams with million-dollar budgets. Prospects are literally saying: "ChatGPT told us to talk to you." Let that sink in. While everyone else is using AI to churn out generic content, Nathan is using reality to train the AI engines. Authenticity is the key word here. Nathan lets people see his business up close and the online viewers love it, but the AI audience is even more important - because these AI tools are telling people about Nathan's business. https://247secretary.com/ https://www.linkedin.com/in/bdcoutsourcing/ Summary: Mark Hillary and Peter Ryan discuss Nathan Muniz's innovative marketing strategy for his BPO…
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