About this episode

Joe Winters Jr. shares key sales principles learned over a decade in sales to help coaches close high-ticket clients with integrity.

In this episode, I share the three sales principles that have guided my career from being the top telemarketer at my first job in high school to becoming the number one door to door sales rep in Texas for Reliant Energy and later selling coaching and consulting programs ranging from $3,000 to $30,000. If you are a business coach who feels uncomfortable selling, discounts your prices to get clients, or dreads discovery calls, this episode will help you understand why. I explain why sales struggles are rarely a confidence problem and almost always a principles problem. You will learn how valuing people over profit, clearly understanding your program, and living as a leader every day can transform the way you sell and help you close premium clients with integrity. ----Want to build a podcast that attracts high-ticket clients and grows your coaching business? Start here: ⁠joewintersjr.com/coaching⁠

People in this episode

Host: Joe Winters Jr.

Topics covered

• sales principles
• high-ticket coaching
• closing clients
• business coaching
• integrity in sales

Keywords

• sales
• coaching
• high-ticket clients
• closing techniques
• business growth

Mentioned in this episode

Organizations: Reliant Energy

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• How One Coach Went from Unclear Message to Profitable Platform | #496 · April 6, 2026 · 41 min
• Most Business Coaches Build Their Business in the Wrong Order | #495 · March 30, 2026 · 15 min
• Building a Coaching Business After Corporate | #494 · March 23, 2026 · 40 min

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