The Real Reason Business Coaches Struggle to Charge $10K for Their Services | #491

The Real Reason Business Coaches Struggle to Charge $10K for Their Services | #491

March 2, 2026 · 14 min

About this episode

Joe Winters Jr. discusses the challenges business coaches face in charging high prices for their services and shares insights on overcoming these obstacles.

I've been told to charge less so more people say yes. I've been told to just serve and the money will come. And for a while, I listened. Until I helped a client generate $80K and only got paid $3K for it. That experience changed everything for me. In this episode, I'm breaking down the real reason business coaches struggle to charge $10K for their services and it's not what most people think. I'm sharing the story of how I let someone anchor me to a low price, the mindset shift that had to happen, and the 5 things I believe every coach needs to do to sign their first $10K client. If you're a business coach who knows your service delivers results, but your pricing doesn't reflect that yet, this one's for you. ---- Want to build a podcast that attracts high-ticket clients and grows your coaching business? Start here: ⁠joewintersjr.com/coaching⁠

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Host: Joe Winters Jr.

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