Nobody Ever Showed Me The Way. That's Why I've Dedicated My Career To Helping Others Find Theirs.
About this episode
Jen Suzuki shares her journey in the automotive industry and discusses the importance of coaching and personal development in dealership leadership.
People hear me teaching every week. They see the energy, the passion, the coaching, and now AI innovation. But they don't always know where it came from. In this special interview, ASOTU Founder & CEO Paul Daly turns the microphone around and asks me the questions I rarely get asked. We talk about how I got started in automotive, why I built eDealer Solutions over two decades ago, what I've learned from training thousands of dealership professionals, and why helping people believe in themselves still matters more to me than any sales process. We also dive into the future of dealership leadership, AI adoption, why old-school sales tactics are losing their effectiveness, and how leaders can stay relevant without losing the human connection that makes this industry so rewarding. I also share the story behind creating ZukiTalk, why consistency matters more than talent, and what continues to motivate me after more than 20 years of coaching dealerships across North America. If you've ever wondered what drives me, why I care so deeply about this industry, or where I believe automotive retail is headed next, this conversation gives you a look behind the scenes. Because at the end of the…
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