The Business of Fringe Magic with Luke Oseland
About this episode
Jonah Babins interviews Luke Oseland about his journey in magic and the business aspects of performing.
In this episode, Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts and cruise ship stints. From co-creating Insane Magic to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like many—with a gift from his grandparents. But instead of fading interest, his obsession grew. He found early inspiration in televised magic like Penn & Teller: Fool Us and Dynamo, and later deepened his craft through the Young Magicians Club in London, a standout space for aspiring performers under 18. After aging out, he transitioned directly into the Magic Circle and began exploring his path as a creator, consultant, and eventually a performer. From Creator to Performer Luke initially leaned into the behind-the-scenes world of magic—creating, consulting…
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