The Business of Fringe Magic with Luke Oseland

The Business of Fringe Magic with Luke Oseland

From Discourse in Magic by Jonah Babins and Tyler Williams

June 10, 2025 · 1h 15m

About this episode

Jonah Babins interviews Luke Oseland about his journey in magic and the business aspects of performing.

In this episode, Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts and cruise ship stints. From co-creating Insane Magic to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like many—with a gift from his grandparents. But instead of fading interest, his obsession grew. He found early inspiration in televised magic like Penn & Teller: Fool Us and Dynamo, and later deepened his craft through the Young Magicians Club in London, a standout space for aspiring performers under 18. After aging out, he transitioned directly into the Magic Circle and began exploring his path as a creator, consultant, and eventually a performer. From Creator to Performer Luke initially leaned into the behind-the-scenes world of magic—creating, consulting…

People in this episode

Host: Jonah Babins

Guest: Luke Oseland

Topics covered

  • Fringe magic
  • magic career
  • performing arts
  • show development
  • branding for magicians

Keywords

  • Fringe Festival
  • magic shows
  • performance voice
  • creative risks
  • marketing strategy

Mentioned in this episode

Organizations: Young Magicians Club, Magic Circle, Penn & Teller: Fool Us

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