Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

About this episode

Garrett Sussman discusses the impact of conversational AI and cognitive biases on search strategies in 2025.

Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search beha...

People in this episode

Host: Garrett Sussman

Topics covered

• Conversational AI
• Cognitive Bias
• Search Strategy
• Psychological Shortcuts
• Information Trust
• User Behavior

Keywords

• Conversational AI
• Cognitive Bias
• Search Strategy
• ChatGPT
• Google AI
• Information Discovery
• User Trust

Mentioned in this episode

Organizations: iPullRank

Products: Google’s AI Overviews, AI Mode, OpenAI’s ChatGPT

Books & works: confirmation bias, authority bias, halo effect

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