The AI reality: Navigating strategic shifts in SEO

About this episode

The episode discusses the impact of AI on SEO strategies and practices.

Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where generative tools like ChatGPT and Gemini genuinely speed up competitor research, interlinking, and product categorization—and where unchecked automations can sabotage title tags and tank traffic. Learn why Google’s AI Mode, AI Overviews, and upcoming agentic shopping experiences ...

People in this episode

Guests: Barry Schwartz, Thomas Phillips, Janna Pugh

Topics covered

• AI in SEO
• generative tools
• competitor research
• interlinking
• product categorization
• Google AI

Keywords

• AI
• SEO
• ChatGPT
• Gemini
• competitor research
• interlinking
• Google AI

Mentioned in this episode

Organizations: RustyBrick, DTC SEO Agency, Five9, Google

Products: ChatGPT, Gemini

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