Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines

Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines

From DoFollow Podcast by SE Ranking

November 25, 2025 · 40 min

About this episode

Jessica Redman discusses strategies for enhancing brand visibility across multiple platforms including Google and TikTok.

Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster. You’ll learn how to cl...

People in this episode

Guest: Jessica Redman

Topics covered

  • multi-platform search
  • brand visibility
  • Google
  • TikTok
  • AI answer engines
  • search journeys
  • discoverability

Keywords

  • multi-platform visibility
  • search engines
  • TikTok discoverability
  • AI answers
  • product catalogs
  • search psychology
  • quick answers

Mentioned in this episode

Organizations: Didgeheads, Google, TikTok, AI Overviews, Copilot, Perplexity

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