[Debate] Budgeting for multi-engine search: Where should your next $10K go?

About this episode

A discussion on budgeting strategies for multi-engine search featuring industry experts.

At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape. With Google’s AI Mode reshaping results and “answer engines” gaining traction, this session compares real-world approaches without one-size-fits-all prescriptions. What’s on the agenda? Ways teams prioritize among content, citations/PR, technical work, an...

People in this episode

Guests: Barry Schwartz, Melissa Popp, Erin Sparks, Grace Frohlich

Topics covered

• budgeting
• multi-engine search
• SEO strategies
• content prioritization
• technical SEO

Keywords

• budgeting
• SEO
• multi-engine search
• content
• technical work

Mentioned in this episode

Organizations: Google

More episodes of DoFollow Podcast

• Will brand no longer matter because of AI? · June 4, 2026 · 18 min
• Stop hacking LLMs (Why and How) · May 21, 2026 · 18 min
• Don’t Dump LLM Visibility on Your SEO Team · May 14, 2026 · 14 min
• You have to be crazy to advertise on ChatGPT! · May 7, 2026 · 20 min
• Stop Using AI for Output — Use It as Your Audience · April 28, 2026 · 18 min
• Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines · November 25, 2025 · 40 min