802: Beyond Ads - How to Build a Multi-Revenue Food Blogging Business with Yumna Jawad
About this episode
Megan chats with Yumna Jawad about building a multi-revenue food blogging business.
Megan chats with Yumna Jawad about building a multi - revenue food blogging business through cookbooks, partnerships, affiliate marketing, speaking opportunities, and physical products. Yumna Jawad, who was born in Africa to Lebanese parents and moved to the US at 11 years old, is beloved by millions of fans globally on Instagram, TikTok, and her website, Feel Good Foodie for her unique, delicious, creative and easy recipes that often go viral on social media. She has grown her massive following from scratch the past decade and has recently founded a new culinary venture, Oath Oats, launched in November 2022. Yumna's viral food trends have been featured by Live with Kelly & Ryan, The Today Show, Good Morning America, PEOPLE, Vogue, and the New York Times. A graduate from the University of Michigan Business School, she now lives in Grand Rapids, Michigan, with her husband and two kids. Yumna's parents are both Lebanese so she proudly features Lebanese, middle eastern and Ramadan recipes as part of her heritage. Her first cookbook, The Feel Good Foodie Cookbook, launched in May 2024 (Penguin) and is filled with over 100 approachable, unique and delicious "Middle Eastern meets…
People in this episode
Host: Megan Porta
Guest: Yumna Jawad
Topics covered
- food blogging
- revenue diversification
- cookbooks
- social media
- entrepreneurship
Mentioned in this episode
Organizations: Feel Good Foodie, Oath Oats, University of Michigan Business School, Live with Kelly & Ryan, The Today Show, Good Morning America, PEOPLE, Vogue, New York Times
Books & works: The Feel Good Foodie Cookbook
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