About this episode

Stephanie Moon shares insights on building an author platform for cookbook promotion and audience engagement.

Stephanie Moon teaches us how to build an author platform that creates visibility, strengthens audience trust, and supports long - term cookbook sales without burnout. Stephanie has spent over 15 years in book marketing and publicity, leading campaigns for New York Times bestsellers and working with publishers including Chronicle Books, HarperCollins, Scholastic, and Hardie Grant. She teaches authors how to sell more books by building real relationships and communities. Most food bloggers underestimate how much marketing matters after a cookbook is published. Stephanie breaks down what builds a strong author platform, how to create meaningful audience relationships, and why visibility is a long game. This episode gives experienced food bloggers a smarter, more sustainable approach to cookbook promotion and personal branding. Key Topics Discussed: - Community matters more than follower count. - Owned platforms create stability outside social algorithms. - Podcast interviews build deeper audience trust than short-form content. - Visibility grows faster when personality leads the strategy. - Book marketing requires long-term energy planning. - Engaged audiences outperform inflated…

People in this episode

Host: Megan Porta

Guest: Stephanie Moon

Topics covered

• cookbook promotion
• author platform
• audience relationships
• book marketing
• visibility strategies
• community building

Mentioned in this episode

Organizations: Chronicle Books, HarperCollins, Scholastic, Hardie Grant

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