About this episode

Megan chats with Casey Markee about the evolving landscape of SEO and strategies for food bloggers to remain competitive.

Megan chats with Casey Markee about the massive shifts happening in SEO, AI search, semantic content, and what food bloggers must do now to stay visible and profitable. Casey Markee is the owner of internet consultancy Media Wyse. An SEO for over 25 years, he has been working exclusively with food and lifestyle bloggers since 2015. During that time, he's worked with thousands of bloggers across every recipe niche imaginable. He likes long walks to the refrigerator and back and believes bacon and candy corn are gourmet foods. SEO is changing faster than most food bloggers realize. In this episode, Casey breaks down why Google has shifted from keywords to intent, how AI is changing search behavior, and which outdated SEO practices are quietly hurting rankings. He also shares practical strategies for improving recipe content, increasing visibility in AI search, and building a site that can compete long-term in a rapidly evolving landscape. Key Topics Discussed: - Google now prioritizes intent and semantic relevance over exact match keywords. - AI summaries and AI buttons can increase visibility and referral traffic. - Thin and outdated content weakens the overall strength of your…

People in this episode

Host: Megan Porta

Guest: Casey Markee

Topics covered

• SEO
• AI search
• semantic content
• food blogging
• search behavior
• content strategy

Mentioned in this episode

Organizations: Media Wyse

Places: Google

More episodes of Eat Blog Talk

• 811: The Secret to Making Money Beyond Pageviews With Jillian Leslie · July 20, 2026 · 43 min
• 810: Imposter Syndrome - Why do We Suffer From it and Tips to Overcome Feeling Like a Fraud with Amy Reid · July 13, 2026 · 34 min
• 809: Why Your Recipes Aren't Showing Up on Google (Even When You're Doing SEO Right) · July 6, 2026 · 53 min
• 808: My Traffic Is Down 40% - Here's What I'm Doing About It With Megan & Taryn · June 29, 2026 · 1h 3m
• 807: Why AI Gets Worse Over Time (And How to Fix It) with Shruthi Baskaran-Makanju · June 22, 2026 · 35 min
• 806: AI Search Is Here: How Food Bloggers Can Stay Visible with Julia Bocchese · June 15, 2026 · 34 min

Explore listener stats, chart rankings, contacts and more on the Eat Blog Talk podcast page.