Annabel Hay: The Aussie Founder Who Built a Global Brand From Her Parents’ Garage
From eCommerce Australia by Ryan Martin
March 5, 2026 · 49 min · Episode 123
About this episode
Annabel Hay discusses her journey from construction sites to creating a global brand with Clutch Glue, highlighting her innovative strategies and viral marketing success.
Free SEO Audit Here Clutch Glue Annabel Hay went from billion-dollar construction sites to inventing a globally patented fashion adhesive that actually works. In this episode of eCommerce Australia, the founder of Clutch Glue reveals how one viral TikTok sold out her entire inventory in 24 hours. We dive deep into the "unsexy" side of innovation, from cold-emailing university PhDs to find a chemical formulator, to managing global logistics from a Bondi share house. Annabel shares her "turbo" approach to decision-making, why she gave 15% of her company to her sister, and her upcoming move to conquer the New York market. In this episode, you’ll learn: The "Fateful Flash": The wardrobe malfunction that sparked a 4-year R&D journey. Lean Scaling: How to run a global brand using Notion, Cin7, and Keeyu. The Viral Blueprint: Why low-fi, functional content beats "aesthetic" branding on TikTok. Bootstrapping vs. Investors: Why Annabel chose to fund her own growth while working full-time.
People in this episode
Host: Ryan Martin
Guest: Annabel Hay
Topics covered
- entrepreneurship
- innovation
- social media marketing
- global logistics
- bootstrapping
Keywords
- Clutch Glue
- fashion adhesive
- viral marketing
- TikTok
- global brand
- bootstrapping
- innovation
Mentioned in this episode
Organizations: Clutch Glue
Products: fashion adhesive
Places: Bondi, New York
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