Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?
About this episode
Bhavishya Ramchander discusses consumer desires for sustainable fashion and how brands can leverage transparency and data to improve sales.
Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform. In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage. Hit PLAY to hear: Why shoppers say they want sustainable fashion—but still buy fast fashion 👀 The 2 biggest barriers killing sustainable sales (and how to fix them) How adding the right data to product pages can boost conversions 📈 Why sustainability should be treated like a product feature—not a marketing message The resale opportunity most fashion brands are still missing ♻️ How upcoming regulations could become your biggest competitive advantage 🚀 Dive in: [05:57] "Sustainable Fashion: Price & Trust" [09:22] "Sustainable Shopping by Values"…
Topics covered
- sustainable fashion
- consumer behavior
- barriers to purchase
- transparency in fashion
- circular economy
- resale market
- regulations in fashion
Sponsors
Reloom
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