About this episode

Nir Eyal discusses his new book 'Beyond Belief' and explores how beliefs shape our perceptions and actions.

Note: this is the original English recording of the interview. You can also listen to the Spanish version, dubbed with artificial intelligence. A year ago on this podcast, Nir Eyal told us the superpower he wanted most was to become indistractable. He’d spent five years and thirty pages of citations proving that our worst behavior comes from an urge to escape discomfort, not from bad willpower. Then, almost as an aside, answering a question about what still surprised him about human nature, he said something that sounded like a footnote: he was starting to research a new book, about how our beliefs quietly shape what we see, what we feel, and what we do. That footnote is now called Beyond Belief, co-written with Julie Li, just published in Spanish as Cree lo increíble, logra lo imposible, and it just became an instant New York Times bestseller. Nir Eyal taught at Stanford’s Graduate School of Business, advised some of Silicon Valley’s biggest companies, and wrote Hooked, the book that explained how products are designed to capture our attention, before spending five years learning to escape that same trap in Indistractable. Now he has done something almost nobody expected from…

People in this episode

Hosts: Quique Gonzalo, Jeroen Sangers de Efectividad KENSO

Guest: Nir Eyal

Topics covered

• beliefs
• human nature
• prayer
• self-improvement
• productivity

Keywords

• Nir Eyal
• Beyond Belief
• beliefs
• prayer
• self-improvement
• productivity
• human nature
• Cree lo increíble

Mentioned in this episode

Organizations: Stanford’s Graduate School of Business, New York Times

Books & works: Hooked, Indistractable, Cree lo increíble, logra lo imposible

Places: Singapore

More episodes of Efectividad KENSO

• Cree lo increíble, logra lo imposible con Nir Eyal · September 6, 2026 · 59 min
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• El infinito en un junco de Irene Vallejo · August 16, 2026 · 34 min
• Focus On/Off con Oscar de Bos · August 9, 2026 · 48 min
• Cartas a Lucilio de Séneca · August 2, 2026 · 1h 15m

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