The public square - Ewelina Hartstein, DG Energy
About this episode
Ewelina Hartstein discusses the communication strategies of DG Energy and the challenges of energy policy in the EU.
Two years ago at EUSEW 2024, I called my vox pop episode "the dog who caught the bus." After years of running hard to define the European Green Deal, the EU had finally caught what it was chasing, and seemed unsure what to do next. I ended that episode saying it was time for extra communication efforts, starting with uncomfortable conversations. Two years on, this episode asks the same question from inside the institution. Ewelina Hartstein leads external communication at DG Energy and is one of the people responsible for staging EUSEW. We talk about the work behind the work: how DG Energy chooses what gets said, who gets to speak, and what remains off-stage at a moment when energy policy is entangled with affordability, security, and trust. What the conversation surfaces: Why "it comes from Brussels" is, in her own words, an expression she does not like What it means that EUSEW "brings together a community of people who are convinced," and how DG Energy thinks about engaging the unconverted The 20th anniversary edition's three-word theme (clean, secure, competitive) and the affordability dimension she insists belongs alongside them A live disagreement on whether the…
People in this episode
Host: Marine Cornelis
Guest: Ewelina Hartstein
Topics covered
- energy policy
- European Green Deal
- communication
- affordability
- security
- trust
Keywords
- EUSEW
- energy rights
- communication
- European Union
- energy transition
- affordability
- security
Mentioned in this episode
Organizations: DG Energy
Places: Brussels
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