About this episode

Nancy and Scott discuss the changes in the LinkedIn algorithm and how professionals can adapt their strategies for better engagement.

The LinkedIn algorithm changed, and the tactics most people still rely on are quietly costing them reach. In this episode, Nancy and I break down what LinkedIn actually rewards now, and what coaches, consultants, and service professionals should do differently starting this week. Here is what we get into: Why the old game of perfect timing and "comment below" is fading Why saves are becoming more valuable than likes How your first 50 words tell LinkedIn who your content is for The four content types that build real authority instead of chasing vanity metrics The simple shift from posting more to posting with clarity The big takeaway is that you do not need to become an influencer. You need to be recognizable for solving one specific problem for one specific audience. Curious where you stand right now? We built a free LinkedIn Scorecard that takes about three minutes and shows your place on the thought leadership scale, plus what to fix first. Take it here: LinkedIn Thought Leader Scorecard | Expert Content Society If this episode helped, follow the show so you never miss a new training, and share it with someone who needs to hear it.

People in this episode

Hosts: Nancy Aaron, Scott Aaron

Topics covered

• LinkedIn algorithm
• social media strategy
• content creation
• authority building
• engagement metrics

Keywords

• LinkedIn
• algorithm changes
• content strategy
• engagement
• authority
• coaches
• consultants

Mentioned in this episode

Organizations: LinkedIn, Expert Content Society

More episodes of Entrepreneur Rescue Mission

• 80. The 15 Minute LinkedIn Routine That Books Clients (No Daily Posting) · July 20, 2026 · 13 min
• 79. 4 Types of LinkedIn Content Every Service Pro Needs · July 13, 2026 · 14 min
• 78. The New Math of LinkedIn Reach: Why Likes Don't Matter Anymore · July 6, 2026 · 21 min
• 77. LinkedIn's New AI: What Service Pros Must Know in 2026 · June 29, 2026 · 28 min
• 75. Why People Like You But Won't Hire You (The Clarity Fix)! · June 15, 2026 · 19 min

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