About this episode

This episode discusses four types of posts for LinkedIn to help entrepreneurs overcome content creation challenges.

What should I post today? It's the question that stalls most coaches, consultants, and entrepreneurs. And it usually isn't a creativity problem... it's a category problem. When everything is an option, nothing gets posted. So in this episode we cut LinkedIn content down to four types: Teach. Video, carousel, or text. Practical and digestible, and specific, because the algorithm rewards content that clearly serves someone. Tell. Your story or a client's. The trust comes from sharing what didn't work, not just the wins. Ask. Simple polls. Yes, no, other. Then mine the answers for your next post, newsletter, or video. Take a Stand. Your actual point of view on what's happening in your industry. We also cover where these four sit inside the deeper positioning and conversion work we teach in the Expert Content Society. Want to know where your LinkedIn actually stands? Take the free LinkedIn Thought Leadership Scorecard, a three minute assessment: https://www.thetimetogrow.com/ecs-scorecard Subscribe so you don't miss future episodes, and send us the topics you want us to cover. We read everything. #LinkedInStrategy #ContentStrategyForCoaches #ThoughtLeadership

People in this episode

Hosts: Nancy Aaron, Scott Aaron

Topics covered

• LinkedIn content strategy
• entrepreneurship
• coaching
• content types
• social media marketing

Keywords

• LinkedIn
• content strategy
• coaches
• consultants
• post types
• engagement
• thought leadership

Mentioned in this episode

Organizations: Expert Content Society

More episodes of Entrepreneur Rescue Mission

• 87. The LinkedIn Content Growth Formula: 3 Jobs Every Post Needs · September 7, 2026 · 13 min
• 86. LinkedIn's AI Slop Button: What It Means for Your Content · August 31, 2026 · 13 min
• 85. The 3 Missing Pieces of Your LinkedIn Profile · August 24, 2026 · 10 min
• 84. Two Hundred Likes, Zero Calls · August 17, 2026 · 21 min
• 82. Get Clients on LinkedIn: The 10-Minute Headline Fix · August 3, 2026 · 19 min
• 81. How to Post on LinkedIn When You're Too Busy: The Content System That Runs Itself · July 27, 2026 · 24 min

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