About this episode

In this episode, Scott Aaron discusses the LinkedIn Content Growth Formula and the importance of assigning a specific job to each post to enhance engagement and reach.

You posted something thoughtful on Tuesday. It took you forty minutes. Nothing happened. No comments worth answering. No profile views. No conversations. Most coaches and consultants assume that means the writing was not good enough. Usually it means the post was never given a job before it went out. In this episode, I break down the LinkedIn Content Growth Formula, the three-part approach we teach for creating content that reaches the right people instead of just filling a slot. Here is what I get into. Why every single post needs one job, and why the three options are grow your authority, build trust, or sell without selling. Most posts try all three at once and land none of them. Why specific content wins and broad content disappears. LinkedIn now ranks on meaning and intent, so vague content gives the system nothing to work with. This is also where the Triangle of Trust comes in, meaning your headline, About section, and Experience section all have to agree with what you post. Why relevance beats follower count. You do not need 10,000 followers. I went from 500 connections in 2013 to nearly 38,000 followers today, and the honest version of that story is thirteen years long…

People in this episode

Hosts: Scott Aaron, Nancy Evans-Aaron

Topics covered

• LinkedIn content strategy
• authority building
• trust building
• content relevance
• social media growth

Keywords

• LinkedIn
• content growth
• authority
• trust
• social media strategy
• engagement
• Triangle of Trust

Mentioned in this episode

Organizations: LinkedIn

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