About this episode

The episode discusses effective marketing strategies for cash-pay healthcare services with guest Jennifer Church Kilkenny.

Send us Fan Mail We talk with Jennifer Church Kilkenny about what actually drives growth for cash-pay services in healthcare, from local search intent to email lists you control. We also get real about social media tactics, staff involvement, paid ads strategy, and the compliance lines clinics cannot cross. • her core client mix across aesthetic medical practices and the rise of med spas across specialties • using goals and local search trends to pick services, messaging, and diff...

People in this episode

Host: Mike Lyons, SPHR

Guest: Jennifer Church Kilkenny

Topics covered

• clinic marketing
• cash-pay services
• social media tactics
• local search intent
• email marketing
• compliance in healthcare

Keywords

• clinic marketing
• healthcare growth
• social media
• email lists
• paid ads
• med spas
• local search

Mentioned in this episode

Organizations: Eye Care Leadership Live

More episodes of Eye Care Leadership Live

• Self Care - Rest That Makes You Better · May 22, 2026 · 14 min
• So, You Want To Sell Your Clinic? · May 19, 2026 · 31 min
• Onboarding For Eye Care Technicians with Jane Shuman · May 12, 2026 · 38 min

Explore listener stats, chart rankings, contacts and more on the Eye Care Leadership Live podcast page.