20 Business Metrics Advisors Can Track

About this episode

This episode discusses 20 essential business metrics that advisors should track to make informed decisions and avoid the pitfalls of vanity metrics.

Metrics are wonderful. I love them. I use them. And I suggest you track your metrics, so you can make better decisions especially over the long-term. But metrics are terrible masters and wonderful servants. Here's what I mean: Obsessing over your metrics without understanding the underlying context of them is a recipe for wrecking your business in a hurry. Not only are most marketing metrics vanity metrics (which only trick you into thinking you're performing better or worse than you actually are), but even the metrics that are most based in reality can dupe you into foolish business decisions. That ends today if you listen to this show - as you'll discover the 20 metrics advisors can (and should) track, my favorite metrics from this list of 20, and a few real life stories that demonstrate how metrics can hurt your business. Listen now. Show highlights include: 20 business metrics every advisor should track (and why an obsessive focus on metrics alone can hurt your business growth) (4:59) My favorite metrics for advisors because they keep you in reality instead of going down the path of vanity metric fairy tale land (7:36) Why tracking your revenue per hour worked is one of the…

Topics covered

• business metrics
• advisors
• decision making

Keywords

• metrics
• business growth
• revenue per hour

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