About this episode

Gini Dietrich discusses the PESO model and its media strategies.

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. • Breaking down the silos between these essential media types • Pairing 2 elements of PESO to get rolling • The future of the model Join us over on the Social Geek podcast for part 1 of our conversation available now. Special Guest: Gini Dietrich.

People in this episode

Host: Jack Monson

Guest: Gini Dietrich

Topics covered

• PESO model
• media strategies
• Paid media
• Earned media
• Shared media
• Owned media

Keywords

• PESO
• media types
• marketing
• entrepreneurship
• media strategies

Mentioned in this episode

Organizations: Social Geek

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