
Everything Is Trained On You: Inside the World Model Layer
From Future Commerce by Phillip Jackson, Brian Lange
April 15, 2026 · 57 min · Episode 455
About this episode
Evelyn Mora discusses the implications of AI training data and brand identity in the context of individual-first commerce.
Evelyn Mora, founder and CEO of VLGE, joins Phillip and Brian to challenge how we think about AI training data, brand identity, and the coming era of individual-first commerce. We move from the mechanics of world modeling to the cultural philosophy of what it means for brands to let go, adapt, and become an ingredient rather than the star of the show.
People in this episode
Hosts: Phillip Jackson, Brian Lange
Guest: Evelyn Mora
Topics covered
- AI training data
- brand identity
- individual-first commerce
- world modeling
- cultural philosophy
Keywords
- AI
- brand identity
- world modeling
- commerce
- Evelyn Mora
Mentioned in this episode
Organizations: VLGE
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