About this episode

Olivia Hnatyshin discusses how Furniture.com is transforming the furniture shopping experience through technology and partnerships.

Furniture.com is a new kind of furniture marketplace: a single platform aggregating more than 3 million SKUs from 80+ retail partners, using standardized data and AI-powered personalization to replace the 15-hour odyssey most shoppers endure. VP of Brand & Creative Olivia Hnatyshin joins Phillip and Brian to unpack how the team is rebuilding the third-most expensive purchase of a person's life – one where hunter green and forest green finally mean the same thing.

People in this episode

Hosts: Phillip Jackson, Brian Lange

Guest: Olivia Hnatyshin

Topics covered

• furniture shopping
• marketplace innovation
• AI personalization
• retail partnerships
• consumer experience

Mentioned in this episode

Organizations: Furniture.com

More episodes of Future Commerce

• AI Can Be Your Therapist, But Never Your Partner · April 24, 2026 · 46 min
• We Already Lost the Power Race to China. Now What? · April 22, 2026 · 1h 7m
• Everything Is Trained On You: Inside the World Model Layer · April 15, 2026 · 57 min
• The Blueprint for Independent Brands with eComFuel · April 8, 2026 · 43 min
• LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal · April 3, 2026 · 24 min
• LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning · April 2, 2026 · 27 min

Explore listener stats, chart rankings, contacts and more on the Future Commerce podcast page.