LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal

About this episode

Lisa Horton discusses how David's Bridal is modernizing to meet the needs of the next generation.

How does a 76-year-old legacy retailer reinvent itself as a tech-powered ecosystem? Lisa Horton, Chief Communications & Creative Officer at David’s Bridal, dishes on the company’s grand modernization and how they’ve expanded to accommodate the next generation’s Gen-Z-sized aspirations.

People in this episode

Hosts: Phillip Jackson, Brian Lange

Guest: Lisa Horton

Topics covered

• retail innovation
• wedding industry
• technology
• Gen-Z
• modernization

Keywords

• David's Bridal
• retail
• technology
• Gen-Z
• wedding ecosystem
• modernization
• Shoptalk Spring

Mentioned in this episode

Organizations: David’s Bridal

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