Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel
About this episode
The episode features a discussion with Brett Hannath from Intel about brand strategies in the context of AI and economic challenges.
As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they’re making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ’s global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Martin Guerrieria
Guest: Brett Hannath
Topics covered
- AI
- brand strategy
- economic uncertainty
- marketing
- growth
Keywords
- Kantar BrandZ
- AI
- brand growth
- marketing strategy
- economic uncertainty
Mentioned in this episode
Organizations: Intel, Kantar BrandZ, Kantar, Saïd Business School, Oxford University
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