About this episode

The episode features a conversation with Don McGuire about brand strategies in the context of AI and economic challenges.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they’re making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ’s global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Martin Guerrieria

Guest: Don McGuire

Topics covered

• AI
• brand strategy
• marketing
• economic uncertainty
• growth

Keywords

• Kantar BrandZ
• Qualcomm
• marketing
• AI
• brand growth
• economic uncertainty

Mentioned in this episode

Organizations: Qualcomm Incorporated, Kantar BrandZ, Kantar, Saïd Business School, Oxford University

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