About this episode

This episode discusses the shift of AI from researching products to making purchases and the implications for businesses.

AI shopping is moving from "help me research this" to "help me buy this." When companies like Stripe and Shopify start building the payment and checkout systems for AI agents, it's worth paying attention. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's behind that shift, what the data shows about consumer behavior, and what local businesses should clean up to be findable, comparable, and recommendable to AI agents. Stripe just updated Link so AI agents can request purchases and wait for approval. Shopify is making merchants discoverable inside AI shopping channels. AI-driven traffic to Shopify stores is up 8x year over year since January 2025, and orders from AI-powered searches are up 15x. The infrastructure for agentic commerce is being built now, not in some far-off future. You'll learn: ✅ Why AI is shifting from research helper to actual buyer ✅ How Stripe Link is enabling AI agents to make approved purchases ✅ How Shopify is preparing for shoppers who never visit your site ✅ What the data shows about consumer comfort (and limits) with AI shopping ✅ How AI agents read structured information instead of visually browsing ✅ Three things…

People in this episode

Host: Donna Botti

Guest: Bob Clark

Topics covered

• AI shopping
• consumer behavior
• digital marketing
• e-commerce
• local business
• structured data

Keywords

• AI shopping
• Stripe Link
• Shopify
• consumer comfort
• structured information
• e-commerce infrastructure

Mentioned in this episode

Organizations: Stripe, Shopify

More episodes of Get Digital Marketing Results

• Episode 456 - Google Wants Your Business Profile Alive, Not Parked · July 21, 2026 · 6 min
• Episode 455 - The One Thing AI Can't Generate Is You · July 14, 2026 · 7 min
• Episode 454 - Your Video Lives or Dies in the First Three Seconds · July 7, 2026 · 7 min
• Episode 453 - Why AI Fatigue Is Good for Local Businesses · June 30, 2026 · 6 min
• Episode 452 - AI Amplifies Clarity. And the Lack of It. · June 23, 2026 · 6 min
• Episode 451 - Don't Panic About Google's AI Search · June 16, 2026 · 7 min

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