Episode 451 - Don't Panic About Google's AI Search

Episode 451 - Don't Panic About Google's AI Search

From Get Digital Marketing Results by Donna Botti

June 16, 2026 · 7 min · Episode 451

About this episode

This episode discusses the implications of Google's AI-powered Search announcement and reassures business owners about maintaining effective SEO practices.

Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it looks like, and what specifically needs to be clearer on your site, profile, and reviews now that search is becoming more like an assistant than a list of links. What's covered: ✅ What actually changed about Google Search and what's new ✅ Why people can understand the vibe of your website but AI needs the facts ✅ How AI search is starting to take action (booking, calling) for customers ✅ Why being cited in an answer matters even when clicks don't follow ✅ What to check on your service pages, Google Business Profile, and reviews Three action steps for this week: Pick one main service and read its page on your site like you've never heard of your business. Does it plainly say who it's for, what's included, where you do it, and what to do next? Pull up your Google Business Profile and make…

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Host: Donna Botti

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Organizations: Google

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