About this episode

This episode discusses recent updates to Google Business Profiles and how local businesses can optimize their presence on Google.

If local customers find you on Google, your Google Business Profile is doing more work than you might think. Google has rolled out a handful of updates recently that point in one direction: Google is putting more weight on profiles that look active, current, and trustworthy. In this episode of Get Digital Marketing Results, we walk through the practical Google Business Profile updates that matter for local businesses, and what to actually do about each one. What's covered: ✅ Why Google Posts aren't meant to sit as a forgotten tab, and how to fill them without a new content plan ✅ What makes local video work: place, captions, and showing the actual business ✅ Connecting your YouTube and social links so your channels stop feeling disconnected ✅ The new option to connect your Business Profile to Google Analytics ✅ Google's tighter review standards, and the staff-incentive trap to avoid Three action steps for this week: Publish one Google Post from something you already have: an event, offer, or helpful tip. See whether your Business Profile can connect to Google Analytics, and link it if it can. Review your video, social, and review setup: add local context and captions to videos…

People in this episode

Host: Donna Botti

Topics covered

• Google Business Profile
• local marketing
• digital marketing updates
• customer engagement
• video marketing

Keywords

• Google Business Profile
• local customers
• Google updates
• video marketing
• social media links

Mentioned in this episode

Organizations: Google, YouTube, Google Analytics, Delos Inc.

More episodes of Get Digital Marketing Results

• Episode 455 - The One Thing AI Can't Generate Is You · July 14, 2026 · 7 min
• Episode 454 - Your Video Lives or Dies in the First Three Seconds · July 7, 2026 · 7 min
• Episode 453 - Why AI Fatigue Is Good for Local Businesses · June 30, 2026 · 6 min
• Episode 452 - AI Amplifies Clarity. And the Lack of It. · June 23, 2026 · 6 min
• Episode 451 - Don't Panic About Google's AI Search · June 16, 2026 · 7 min
• Episode 450 - Does LinkedIn Know Who You Are? · June 9, 2026 · 8 min

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