About this episode

This episode discusses the changes in LinkedIn's algorithm and how to optimize your profile and content for better visibility and engagement.

LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your personal profile usually matters more than your company page, and how to make your expertise easier for people and AI to understand. What's covered: ✅ Why your LinkedIn profile is now a signal, not just a résumé ✅ How content pillars help LinkedIn (and your audience) understand what you do ✅ What kind of engagement actually moves the algorithm now ✅ Why text posts, documents, and carousels can outperform video for some topics ✅ How LinkedIn content is showing up in AI answers and what that means for your visibility The simple test from this episode: If someone looked at your LinkedIn profile and your last ten posts, would they know what you want to be known for? Three action steps for this week: Review your headline and About section so they match the work you want to be known for now Pick 2-3…

People in this episode

Host: Donna Botti

Guest: Bob Clark

Topics covered

• LinkedIn algorithm
• personal branding
• content strategy
• engagement tactics
• AI visibility

Keywords

• LinkedIn profile
• content pillars
• algorithm engagement
• text posts
• AI answers

Mentioned in this episode

Organizations: LinkedIn

More episodes of Get Digital Marketing Results

• Episode 456 - Google Wants Your Business Profile Alive, Not Parked · July 21, 2026 · 6 min
• Episode 455 - The One Thing AI Can't Generate Is You · July 14, 2026 · 7 min
• Episode 454 - Your Video Lives or Dies in the First Three Seconds · July 7, 2026 · 7 min
• Episode 453 - Why AI Fatigue Is Good for Local Businesses · June 30, 2026 · 6 min
• Episode 452 - AI Amplifies Clarity. And the Lack of It. · June 23, 2026 · 6 min
• Episode 451 - Don't Panic About Google's AI Search · June 16, 2026 · 7 min

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