About this episode

Ethan He shares his journey from nearly quitting real estate to becoming one of the top agents in Australia.

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia. ◼️ The buyer‑first approach that rebuilt his entire career ◼️ How long‑term habits and mindset replaced quick‑win thinking ◼️ The role of auctioneering, vendor management and data in a down market Timestamps: 00:00:00 - Introduction 00:00:45 - Podcast Introduction and Guest Introduction 00:01:17 - Ethan's Achievements and Speaking Engagements 00:01:48 - Ethan's Personality and Energy 00:02:22 - Passion for Real Estate 00:02:49 - Genuine Care in Real Estate 00:03:30 - Ethan's Journey and Challenges 00:04:15 - Experience in China and Mindset Shift 00:05:08 - Differences Between China and Australia 00:06:01 - Starting Over and Focusing on Buyers 00:07:49 - Building Relationships with Buyers 00:08:50 - Providing Value and Building Trust 00:09:12 - Strategies for Getting Listings 00:09:58…

People in this episode

Host: Daniel Lee

Guest: Ethan He

Topics covered

• real estate
• mindset shift
• career development
• auctioneering
• buyer relationships

Keywords

• real estate
• Ethan He
• mindset
• auctioneering
• career growth
• buyer-first approach
• Melbourne

Sponsors

Plum Partners

Mentioned in this episode

Organizations: McGrath Clayton, Plum Partners

Places: Melbourne

More episodes of Get Keen

• #120 -How Top Agents Scale Beyond Solo Performance · July 7, 2026 · 33 min
• #119 - Will Torres On Why 95% Of Agents Never Make It To The Top · June 30, 2026 · 31 min
• #117 - The Exact Strategy Chris Nunn Uses To Sell $200M Yearly · June 16, 2026 · 30 min

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