Become More Memorable When You Stop Overthinking and Start Repeating
From Good Content with Shannon McKinstrie by Shannon McKinstrie
April 21, 2026 · 15 min · Episode 110
About this episode
The episode discusses how repeating content can help overcome overthinking and improve consistency in marketing efforts.
We need to talk about something that I hope will change everything for you as far as being more consistent, stopping overthinking, growing your account, and getting more sales. I think this might be one of the biggest struggles a lot of my clients still have, but you need to start repeating yourself. You can say the same thing 100 times and that's not going to drive anyone away, it's actually going to keep them around. We're looking for content that reflects exactly what we want to see, that ...
People in this episode
Host: Shannon McKinstrie
Topics covered
- consistency
- overthinking
- content creation
- sales growth
- repetition
Keywords
- memorable
- content strategy
- marketing
- entrepreneurship
- client struggles
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