The Human Side of Content That Sells

About this episode

This episode discusses the importance of authenticity in content marketing and how being human resonates more with audiences than polished presentations.

Get your notes app ready, my friend, because we’re going in today. If you’re still feeling a little confused when it comes to specificity and filling in the blanks for all the hooks I share with you, this episode will help everything fall into place. Have you noticed that the people growing the fastest on Instagram right now, are not the most polished, they’re the most human? This is what is working right now, and we are seeing it everywhere from huge corporate brands to smaller brands ...

People in this episode

Host: Shannon McKinstrie

Topics covered

• content marketing
• human connection
• Instagram growth
• authenticity
• branding

Keywords

• content that sells
• Instagram
• human side of marketing
• specificity
• hooks

More episodes of Good Content with Shannon McKinstrie

• How to Start Making Money Without Fancy Funnels · June 9, 2026 · 15 min
• Easy Content Ideas for When You’re Not Feeling Creative · June 2, 2026 · 16 min
• It’s Time to Get Yapping On Camera · May 26, 2026 · 15 min
• Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator · May 19, 2026 · 14 min
• This Instagram Story Strategy Became My Biggest Sales Funnel · May 12, 2026 · 16 min
• Multiply Your Views by Adding These Five Things to Your Hooks · May 5, 2026 · 19 min