Why You NEED To Take Content Creation Seriously
From Good Content with Shannon McKinstrie by Shannon McKinstrie
April 7, 2026 · 13 min · Episode 108
About this episode
Shannon McKinstrie emphasizes the importance of viewing oneself as a creator to enhance engagement on social media through actionable content strategies.
I don’t want you to think of yourself as just a business owner or a service provider, instead start thinking of yourself as a creator, because that's the type of content that drives engagement (likes, follows, shares, comments) in today’s social media. Brands big and small are embracing unpolished, creator style content to connect and engage with their audiences. Whether you’re a social media manager, a solo entrepreneur, or aspiring UGC creator, I’m sharing actionable strategies to help you ...
People in this episode
Host: Shannon McKinstrie
Topics covered
- content creation
- social media engagement
- branding
- entrepreneurship
- marketing strategies
Keywords
- content creation
- social media
- engagement
- entrepreneur
- UGC creator
- marketing
- branding
More episodes of Good Content with Shannon McKinstrie
- How to Start Making Money Without Fancy Funnels · June 9, 2026 · 15 min
- Easy Content Ideas for When You’re Not Feeling Creative · June 2, 2026 · 16 min
- It’s Time to Get Yapping On Camera · May 26, 2026 · 15 min
- Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator · May 19, 2026 · 14 min
- This Instagram Story Strategy Became My Biggest Sales Funnel · May 12, 2026 · 16 min
- Multiply Your Views by Adding These Five Things to Your Hooks · May 5, 2026 · 19 min
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