Why You NEED To Take Content Creation Seriously

Why You NEED To Take Content Creation Seriously

April 7, 2026 · 13 min · Episode 108

About this episode

Shannon McKinstrie emphasizes the importance of viewing oneself as a creator to enhance engagement on social media through actionable content strategies.

I don’t want you to think of yourself as just a business owner or a service provider, instead start thinking of yourself as a creator, because that's the type of content that drives engagement (likes, follows, shares, comments) in today’s social media. Brands big and small are embracing unpolished, creator style content to connect and engage with their audiences. Whether you’re a social media manager, a solo entrepreneur, or aspiring UGC creator, I’m sharing actionable strategies to help you ...

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