
Client Attraction in the Next 3 Years: The War Between AI & Authenticity — with Micki Love
From Grow Law Podcast by Sasha Berson, Grow Law
March 11, 2026 · 39 min · Season 1 · Episode 139
About this episode
Sasha Berson interviews Micki Love about the future of client attraction in the legal industry, focusing on the impact of AI and the importance of authenticity.
Send us Fan Mail The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Futur...
People in this episode
Host: Sasha Berson
Guest: Micki Love
Topics covered
- client attraction
- AI
- authenticity
- marketing
- legal industry
- lead generation
Keywords
- client attraction
- AI
- authenticity
- legal marketing
- lead generation
- CJ Advertising
- Micki Love
Mentioned in this episode
Organizations: CJ Advertising
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