About this episode

Melisa discusses how independent consultants can differentiate themselves in the eyes of B2B buyers before the proposal stage.

Most independent consultants think differentiation means a sharper niche, a cleaner methodology, or better positioning. It doesn't. The consultants landing more work aren't winning because of their pitch or their network. They're winning before the proposal gets written. If you're like most consultants, you think the real evaluation happens when you submit the proposal. It doesn't. Buyers are already deciding in the conversation, before a scope ever gets drafted. In this episode, Melisa break...

People in this episode

Host: Melisa Liberman

Topics covered

• consulting
• differentiation
• B2B buyers
• proposal process
• independent consultants

Keywords

• consulting
• differentiation
• B2B
• buyers
• proposal
• independent consultants
• evaluation

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